Tuesday, May 11, 2021

A “SEE”

The pandemic has been a catalyst for unprecedented transformation, prompting leaders to change their views on their values and value systems—and redefining what it means to be a leader. Noted American educator and sociologist Dr. Morris Massey may not have delivered a keynote address or taught a class since 1995, when he effectively retired, but his ideas are more relevant than ever as we struggle through the age of COVID-19.

In his exhaustive examination of human values and their intersection with marketing and business management, Dr. Massey established the concept of a Significant Emotional Event (SEE). In his own words, he defines a “SEE” as “an experience that is so mentally arresting that it becomes a catalyst for you to consider, examine, and possibly change your initial values or value system.”[1]

Today’s reading from the Acts of the Apostles recounts Paul and companions being beaten and confined without due process. In their confinement they pray and sing hymns rather than complain. When freed by an earthquake, they don’t flee, but show concern for the guard. Their guard, thinking they’ve escaped, intends to take his own life, knowing the harsh punishment he would face for allowing them to escape.[2] Instead, the occasion becomes a Significant Emotion Event for the guard, an opportunity for his conversion and that of his entire household.

It would be an understatement to suggest we are experiencing one of those right now. After decades of relative peace and some of the most prolonged periods of economic growth in history, we have seen the global economy brought to a near standstill as countries imposed severe restrictions to slow the spread of the virus. Dr. Massey may not have been able to foresee a challenge like this, but it’s clear COVID-19 meets all the conditions to be considered the most significant SEE in generations.

Noted British author Charles Handy characterized moments of significant organizational change like the pandemic as “a work world of seemingly endless whitewater”—challenges that require special leadership competency that can help replace confusion with order and hopelessness with confidence.

As the Church nears Pentecost, remembering the place of salvation in our life and service deserves reflection. Our world often focuses on what seems wrong, John chapter 16 fittingly ends with “But take courage; I have conquered the world” (Jn 16:33).

Surrendering completely to this mystery of Jesus’ passion, death, resurrection, and ascension can help us “SEE” anew to transform our lives and those around us.


[1] LHH.com, Leadership—Pandemic Style, by Steve Harrison, Chairman, LHH.

[2]Weekday HomilyHelps. Homily Suggestion by Edward Owens, OSST.


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